STRATEGIC PLANNING CASE STUDIES

CASE STUDY: Franchise development strategy

CASE STUDY: 

For this specialty pharma company, we performed a comprehensive market landscape analysis and provided a pain market development strategy.

CLIENT SITUATION:

  • A mid-sized specialty pharma company was seeking to enter the pain market to leverage synergies with established CNS franchise
  • Goals were to educate the client through a comprehensive market landscape and provide a pain market development strategy

TRINITY'S ROLE:

Phase I

  • Provided a detailed overview of the pain landscape and prioritized indications

Phase II

  • Identified, assessed, and prioritized late-stage assets in the pain market

Phase III

  • Provided preliminary product valuation and strategic recommendations

ILLUSTRATIVE EXAMPLES:

Product prioritization

Key products from the market landscape were plotted and prioritized

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Pain market development strategy

Examples of one potential strategy with near- and long-term goals

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PROJECT OUTCOMES:

Entrance into the pain market

  • The company followed Trinity’s recommendations, acquiring a late-stage product for commercialization
  • Trinity continues to work with the client to further develop additional franchises