STRATEGIC PLANNING CASE STUDIES

CASE STUDY: Strategy & market landscape

CASE STUDY: 

For this large cap pharmaceutical company, we analyzed potential market opportunities and recommended potential assets and targets.

CLIENT SITUATION:

  • The client, a large-cap pharmaceutical company sought to define and review the women’s health market (across 40-50 disease areas) to expand strategic positioning and complement current offerings
  • Client wanted to identify high priority opportunities through an L&A substrate scan for potential worldwide pipeline, brand, and company-level acquisitions or partnerships

TRINITY'S ROLE:

Disease Area Overviews

  • Summarized and prioritized conditions affecting women
  • 40-50 areas were explored across primary care, specialty, and consumer markets
  • Conditions were prioritized based on size, growth potential, unmet needs, and synergies with existing client portfolio

Substrate Scan

  • Developed recommendations for top opportunities
  • Prioritized top brands and pipeline (comprehensive Ph II+ scan) in line with women’s health (WH) strategies
  • Reviewed potential company acquisition targets

ILLUSTRATIVE EXAMPLE:

Analysis of Potential Market Opportunities

4.1.3_example1.jpg

 

Prioritized Asset Opportunities

4.1.3_example2.jpg

PROJECT OUTCOMES:

Trinity recommended ~10 potential assets and top company targets

  • Trinity delivered insight and opportunities across a wide array of conditions and asset types (prescription drugs, devices, procedures, vaccines, nutraceuticals)
  • Analysis included strategic fit with the client’s current offerings, opportunities for diversification in the women’s health space, and deeper dives for high priority targets