TACTICAL PLANNING CASE STUDIES

At Trinity, we’ve worked on tactical solutions to position our clients for success.

CASE STUDY: Market landscape analysis

CASE STUDY: 

For this large cap medical device company, we identified high opportunity markets and provided a detailed analysis into the buying process of those markets.

CLIENT SITUATION:

  • The client, a large cap medical device company, requested a thorough review of the entire facial aesthetics landscape to help prioritize markets that provide the best expansion opportunities
  • The goal was to identify high opportunity markets and provide a detailed analysis into the buying process of those markets

TRINITY'S ROLE:

Phase I

  • WW landscape analysis and prioritization of the facial aesthetics market
  • Areas explored include:
    • Cosmeceuticals and dental
    • Laser-based procedures
    • Facial fillers and toxins
    • Cosmetic surgery (rhinoplasty, brow/face/neck lifts, etc.)
    • Trauma-related surgery

Phase II

  • “Deep dives” into high priority markets
  • Primary market research to gain insight into the buying process, including patient cycle time, procedure rankings on difficulty, profit margins, importance to practice, etc.

ILLUSTRATIVE EXAMPLES:

Analysis of adjacent market opportunities

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Strategic recommendations

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PROJECT OUTCOMES:

Trinity provided the client with a substantial set of detailed materials, segmented by indication, which would then be used as a reference guide for any facial, cosmetic, or therapeutic procedure

  • The client is using Trinity’s analysis to decide the path of multiple products in development