Brand & launch planning

Practice area overview

We help clients develop the vision for their brands and design plans to implement that vision across all stakeholders, including physicians, patients, and payers.

Our methology

We integrate sophisticated market analytics with primary and secondary research to provide a comprehensive picture of the brand. By gaining in-depth understanding of the market and important drivers, we are able to develop an action-oriented strategic approach.

Suite of services

Our clients are able to select from a suite of services that are then tailored to their specific needs. This ranges from comprehensive launch plans to individual strategic and tactical elements necessary for brand optimization.