See how Trinity helped a client with marketing rights ex-US on a novel developmental drug develop mitigating risk strategies.
Practice area overview
Trinity uses multiple tactics to understand commercial effectiveness. Our sales force analyses integrate 3 different techniques to arrive at an actionable conclusion:
In addition to data-driven analyses, we work closely with our clients to understand each company’s selling philosophies and goals. Trinity believes incorporating qualitative information from our clients into our analyses is critical to creating actionable solutions that are both effective and sustainable.