Tactical planning case studies

Brand effectiveness case studies

Launch planning and commercial strategy in the EU

Learn more about how Trinity worked with a client who has marketing rights outside of the US for a novel developmental drug that has poor perception and potential difficulties around approval and mitigating risk strategies. 

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Territory overlap

Post Acquisition Deal. Learn more about how Trinity worked with both clients to help them better understand who their sales representatives were calling on within both organizations and identify where overlap occurred. 

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Market analytics case studies

Global forecasting and research

Learn more about how Trinity helped a client who required short-term and long-term strategic guidance in preparation for the launch of their first commercial product. 

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Primary market research and market segmentation

Learn more about how Trinity helped a client who had an effective product in late-stage development, and was interested in determining its potential success in the market, the impact of competitors, and key drivers of usage. 

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Primary market research and forecasting

Learn more about how Trinity worked with a client who was developing a new treatment, and needed to understand its value in the market from a patient and HCP perspective. 

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Maximizing a product’s value

Learn more about how Trinity helped a client following the launch of a short-acting pain product that was performing below expectations to determine how to maximize the product’s value along with its long-acting version, which was about to be launched. 

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Launch & brand planning case studies

Brand planning

Learn more about how Trinity helped build a “Brand Plan” for a client who required a plan that could serve multiple purposes, outline brand strategies and tactics, and combine all product-specific and indication-specific material in a centralized document. 

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Market landscape analysis

Learn more about how Trinity worked with a client who needed a thorough review of the entire facial aesthetics landscape and guidance prioritizing the markets that would provide the best expansion opportunities. 

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Specialty product distribution strategy

Learn more about how Trinity helped a client who needed to determine a distribution strategy for a novel oral oncology product launch. 

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